When Donna Yip, a lawyer who lives in the financialdistrict, went into labor with her second child inJune, she had more than just her husband andmedical team in her room at NewYork-PresbyterianMorgan Stanley Children’s Hospital.

唐娜·葉(Donna Yip)是一位住在金融區的律師，6月，她在紐約長老會摩根·斯坦利兒童醫院生第二個孩子的時候，產房里除了她的丈夫和醫療團隊，還有其他人。

Jackson Simmonds from the Julien Farel RestoreSalon & Spa was also there, with a curling iron,hair dryer and boar bristle hairbrushes in his Longchamp tote. They were his tools to style Ms.Yip’s hair immediately after delivery.

此人是來自朱利安·法萊爾康復沙龍與水療(Julien Farel Restore Salon & Spa)的杰克遜·西蒙德斯(Jackson Simmonds)，他的瓏驤(Longchamp)大包里裝著電卷發器、吹風機和豬鬃發刷，用來給剛剛生產完的葉女士打理發型。

Ms. Yip is one of a growing number of women who are booking hairstylists and makeup artiststo come to their hospital room for postpartum grooming, typically with the first photographs ofmother and child in mind.

如今，愈來愈多的女人開始預約發型師和化妝師到產房來，為她們做產后的梳妝打扮，一般是為了拍第一批母嬰照。葉女士也是其中之一。

“I think someone realized, ‘Why should I not look good for that great picture that I’m going toshow everybody, the first picture of my child?’ said Joel Warren, an owner of the Warren-Tricomi salons.

“我覺得她們意識到，‘我要給我的孩子拍第一張照片，它很棒，將來我要給所有人看，那我為什么不能打扮漂亮一點?’沃倫-特里克米沙龍(Warren-Tricomi)的擁有者喬伊·沃倫(Joel Warren)說。

Those images are frequently posted on social media like Instagram, as Ms. Yip’s was, to beseen by a broad network of friends, colleagues and close family. It is probable that the practicehas been fueled by the barrage of images of women like Kate Middleton, who after delivering herchildren left the hospital with sleek, bouncy hair that more readily suggested a leisurely blowoutthan the physically taxing experience of childbirth.

這樣的照片經常被貼在Instagram之類社交媒體上，會有大量朋友、同事和家庭成員瀏覽，葉女士的照片也是如此。此外，凱特·米德爾頓(Kate Middleton)產后出院時，頂著一頭輕盈柔順的新發型，很容易讓人覺得她只是氣定神閑地出席了一次宴會，而不是經歷了痛苦的分娩。類似的名人照片鋪天蓋地，自然也為這種風潮推波助瀾。

“We have a lot of patients who have had a long labor, and they are like, ‘O.K., I want coolpictures of me and my baby,’ said Lisa Schavrien, the obstetric nurse navigator at Lenox HillHospital, who keeps in her mobile phone a list of hairstylists from nearby salons for the five to10 new mothers for whom she helps arrange in-room appointments each month.

“我們有很多病人經歷了漫長的生產之后，覺得‘啊，我想給我和寶寶拍很酷的照片’，萊諾克斯山醫院的產科護士指導麗莎·夏夫里安說。她的手機里存有一組附近美容沙龍里的發型師們的聯系方式，每個月都會幫助五到十個新媽媽預約上門服務。

Though these treatments are far from ubiquitous (Mr. Warren’s salons have sent stylists on10 hospital appointments with new mothers in the last couple of months), they are on the rise.

盡管這種服務遠遠稱不上普遍(過去兩個月里，沃倫的沙龍只接到10位新媽媽的產房預約)，但的確是有所增長。

Julien Farel has had a 200 percent increase in such bookings (the salon declined to disclosethe number of appointments) in the last three months. Stylebookings.com, a website offeringto-go hair and makeup appointments, has been sending about five stylists a week on maternitycalls. Glamsquad, the on-demand beauty app, reports an increase of 30 percent over the lastsix months.

過去三個月里，朱利安·法萊爾的類似預定數量增長了200%(沙龍拒絕透露具體預約數字)。提供上門理發與化妝預約服務的網站stylebookings.com每周都要派出五位造型師為產后的母親服務。立即響應式美容服務應用Glamsquad稱，類似需求在過去6個月里增長了30%。

“You figure you do it for other events, said Patti Wilson, the director of photography at OK!Magazine, who plans to book a hairstylist through Stylebookings.com to come to her room atMount Sinai Hospital when she delivers her first child later this year. “This is a moment whereit’s one of those milestones. I’ll feel better if it’s blown out, and in pictures it will look better.

“我發現自己出席其他大場合也要打理發型，《OK!》雜志的攝影總監帕蒂·威爾遜(Patti Wilson)說，今年晚些時候，她將在西奈山醫院迎來自己的第一個孩子，屆時她打算通過Stylebooking.com預約一個發型師。“這個時刻是人生的里程碑之一。到時候我希望能感覺好一點，在照片里顯得漂亮一點。

Typically, stylists on maternity calls aim for low-key grooming, not a splashy fashion statement. “No one wants ‘I’m going to a black-tie event’ hair, said Chris Lospalluto, a stylist at SharonDorram Color at Sally Hershberger who has had a handful of such bookings. “They just want tolook fresh, just a better version of themselves. You’ve got to spruce them up becauseeverybody’s coming to see them.

造型師們一般會為產后的母親做簡單低調的裝扮，而不是花枝招展的時尚展示。“沒有人會說，‘我要做出席正裝晚宴的發型’，造型師克里斯·洛斯帕魯托(Chris Lospalluto)說，他來自莎莉·赫施博格旗下的香農·達倫色彩(Sharon Dorram Color at Sally Hershberger)，目前手頭有好幾樁這樣的預約。“她們只想看上去清清爽爽，比自己本身好看一點。你得把她們打扮整齊，因為會有很多人來看望她們。

Mr. Simmonds uses dry shampoo or spritzed water on new mothers who can’t shower or washtheir hair after delivery. “It’s not like the full-on blowout you would have in a salon, forlogistical reasons, he said. “Nonetheless, it comes out looking good. (For the record, hewaited in a hallway while Ms. Yip was in labor, slipping back inside her room after her daughterCaroline Rose, or Rosie, was born.)

有些新媽媽產后無法洗頭或沐浴，西蒙德斯會使用干洗洗發劑或噴霧。“這不是美發沙龍里那種全套造型，畢竟有人員設備上的限制，他說。“不過，最后效果都很好。(必須特意指出，葉女士生產時他一直在走廊里等待，待她的女兒卡洛琳·羅斯【小名羅茜】出生后才靜悄悄地進入產房)。

A hospital-room booking with a stylist from an upscale salon can be expensive: An out-of-saloncall by Mr. Lospalluto costs $700; the charge for a similar booking from Julien Farel’s salon is$500. Stylebookings.com appointments start at $180 before tax and tip. Prices forGlamsquad’s services begin at $50.

從高級沙龍預約造型師來產房的費用可能頗為昂貴。洛斯帕魯托的上門服務索費700美元;朱利安·法萊爾的沙龍費用是500美元。Stylebooking.com網站的預約費用為180美元起(稅前不計小費)。Glamsquad的服務費用是50美元起。

For some new mothers, the treatments offer an emotional boost as well as an aesthetic one. “It’s really important that you feel good, that you don’t look in the mirror and say, ‘Oh, myGod,’ because having a baby is like running a marathon, said John Barrett, founder of thenamesake salon at Bergdorf Goodman. “Just feeling ‘I look normal’ afterward is such a nicething. It’s good for the psyche.

對于有些新媽媽來說，除了美學上的意義，這種服務也能改善情緒。“最重要的是讓自己感覺良好，而不是照鏡子的時候覺得‘太可怕了’，因為生孩子就像一場馬拉松，約翰·巴瑞特(John Barrett)說，他的美容沙龍以自己的名字命名，開在波道夫·古德曼(Bergdorf Goodman)店內。“只要能覺得‘我看上去很正常’，就已經很好了。這對精神狀態有好處。

When Donna Yip, a lawyer who lives in the financialdistrict, went into labor with her second child inJune, she had more than just her husband andmedical team in her room at NewYork-PresbyterianMorgan Stanley Children’s Hospital.

唐娜·葉(Donna Yip)是一位住在金融區的律師，6月，她在紐約長老會摩根·斯坦利兒童醫院生第二個孩子的時候，產房里除了她的丈夫和醫療團隊，還有其他人。

Jackson Simmonds from the Julien Farel RestoreSalon & Spa was also there, with a curling iron,hair dryer and boar bristle hairbrushes in his Longchamp tote. They were his tools to style Ms.Yip’s hair immediately after delivery.

此人是來自朱利安·法萊爾康復沙龍與水療(Julien Farel Restore Salon & Spa)的杰克遜·西蒙德斯(Jackson Simmonds)，他的瓏驤(Longchamp)大包里裝著電卷發器、吹風機和豬鬃發刷，用來給剛剛生產完的葉女士打理發型。

Ms. Yip is one of a growing number of women who are booking hairstylists and makeup artiststo come to their hospital room for postpartum grooming, typically with the first photographs ofmother and child in mind.

如今，愈來愈多的女人開始預約發型師和化妝師到產房來，為她們做產后的梳妝打扮，一般是為了拍第一批母嬰照。葉女士也是其中之一。

“I think someone realized, ‘Why should I not look good for that great picture that I’m going toshow everybody, the first picture of my child?’ said Joel Warren, an owner of the Warren-Tricomi salons.

“我覺得她們意識到，‘我要給我的孩子拍第一張照片，它很棒，將來我要給所有人看，那我為什么不能打扮漂亮一點?’沃倫-特里克米沙龍(Warren-Tricomi)的擁有者喬伊·沃倫(Joel Warren)說。

Those images are frequently posted on social media like Instagram, as Ms. Yip’s was, to beseen by a broad network of friends, colleagues and close family. It is probable that the practicehas been fueled by the barrage of images of women like Kate Middleton, who after delivering herchildren left the hospital with sleek, bouncy hair that more readily suggested a leisurely blowoutthan the physically taxing experience of childbirth.

這樣的照片經常被貼在Instagram之類社交媒體上，會有大量朋友、同事和家庭成員瀏覽，葉女士的照片也是如此。此外，凱特·米德爾頓(Kate Middleton)產后出院時，頂著一頭輕盈柔順的新發型，很容易讓人覺得她只是氣定神閑地出席了一次宴會，而不是經歷了痛苦的分娩。類似的名人照片鋪天蓋地，自然也為這種風潮推波助瀾。

“We have a lot of patients who have had a long labor, and they are like, ‘O.K., I want coolpictures of me and my baby,’ said Lisa Schavrien, the obstetric nurse navigator at Lenox HillHospital, who keeps in her mobile phone a list of hairstylists from nearby salons for the five to10 new mothers for whom she helps arrange in-room appointments each month.

“我們有很多病人經歷了漫長的生產之后，覺得‘啊，我想給我和寶寶拍很酷的照片’，萊諾克斯山醫院的產科護士指導麗莎·夏夫里安說。她的手機里存有一組附近美容沙龍里的發型師們的聯系方式，每個月都會幫助五到十個新媽媽預約上門服務。

Though these treatments are far from ubiquitous (Mr. Warren’s salons have sent stylists on10 hospital appointments with new mothers in the last couple of months), they are on the rise.

盡管這種服務遠遠稱不上普遍(過去兩個月里，沃倫的沙龍只接到10位新媽媽的產房預約)，但的確是有所增長。

Julien Farel has had a 200 percent increase in such bookings (the salon declined to disclosethe number of appointments) in the last three months. Stylebookings.com, a website offeringto-go hair and makeup appointments, has been sending about five stylists a week on maternitycalls. Glamsquad, the on-demand beauty app, reports an increase of 30 percent over the lastsix months.

過去三個月里，朱利安·法萊爾的類似預定數量增長了200%(沙龍拒絕透露具體預約數字)。提供上門理發與化妝預約服務的網站stylebookings.com每周都要派出五位造型師為產后的母親服務。立即響應式美容服務應用Glamsquad稱，類似需求在過去6個月里增長了30%。

“You figure you do it for other events, said Patti Wilson, the director of photography at OK!Magazine, who plans to book a hairstylist through Stylebookings.com to come to her room atMount Sinai Hospital when she delivers her first child later this year. “This is a moment whereit’s one of those milestones. I’ll feel better if it’s blown out, and in pictures it will look better.

“我發現自己出席其他大場合也要打理發型，《OK!》雜志的攝影總監帕蒂·威爾遜(Patti Wilson)說，今年晚些時候，她將在西奈山醫院迎來自己的第一個孩子，屆時她打算通過Stylebooking.com預約一個發型師。“這個時刻是人生的里程碑之一。到時候我希望能感覺好一點，在照片里顯得漂亮一點。

Typically, stylists on maternity calls aim for low-key grooming, not a splashy fashion statement. “No one wants ‘I’m going to a black-tie event’ hair, said Chris Lospalluto, a stylist at SharonDorram Color at Sally Hershberger who has had a handful of such bookings. “They just want tolook fresh, just a better version of themselves. You’ve got to spruce them up becauseeverybody’s coming to see them.

造型師們一般會為產后的母親做簡單低調的裝扮，而不是花枝招展的時尚展示。“沒有人會說，‘我要做出席正裝晚宴的發型’，造型師克里斯·洛斯帕魯托(Chris Lospalluto)說，他來自莎莉·赫施博格旗下的香農·達倫色彩(Sharon Dorram Color at Sally Hershberger)，目前手頭有好幾樁這樣的預約。“她們只想看上去清清爽爽，比自己本身好看一點。你得把她們打扮整齊，因為會有很多人來看望她們。

Mr. Simmonds uses dry shampoo or spritzed water on new mothers who can’t shower or washtheir hair after delivery. “It’s not like the full-on blowout you would have in a salon, forlogistical reasons, he said. “Nonetheless, it comes out looking good. (For the record, hewaited in a hallway while Ms. Yip was in labor, slipping back inside her room after her daughterCaroline Rose, or Rosie, was born.)

有些新媽媽產后無法洗頭或沐浴，西蒙德斯會使用干洗洗發劑或噴霧。“這不是美發沙龍里那種全套造型，畢竟有人員設備上的限制，他說。“不過，最后效果都很好。(必須特意指出，葉女士生產時他一直在走廊里等待，待她的女兒卡洛琳·羅斯【小名羅茜】出生后才靜悄悄地進入產房)。

A hospital-room booking with a stylist from an upscale salon can be expensive: An out-of-saloncall by Mr. Lospalluto costs $700; the charge for a similar booking from Julien Farel’s salon is$500. Stylebookings.com appointments start at $180 before tax and tip. Prices forGlamsquad’s services begin at $50.

從高級沙龍預約造型師來產房的費用可能頗為昂貴。洛斯帕魯托的上門服務索費700美元;朱利安·法萊爾的沙龍費用是500美元。Stylebooking.com網站的預約費用為180美元起(稅前不計小費)。Glamsquad的服務費用是50美元起。

For some new mothers, the treatments offer an emotional boost as well as an aesthetic one. “It’s really important that you feel good, that you don’t look in the mirror and say, ‘Oh, myGod,’ because having a baby is like running a marathon, said John Barrett, founder of thenamesake salon at Bergdorf Goodman. “Just feeling ‘I look normal’ afterward is such a nicething. It’s good for the psyche.

對于有些新媽媽來說，除了美學上的意義，這種服務也能改善情緒。“最重要的是讓自己感覺良好，而不是照鏡子的時候覺得‘太可怕了’，因為生孩子就像一場馬拉松，約翰·巴瑞特(John Barrett)說，他的美容沙龍以自己的名字命名，開在波道夫·古德曼(Bergdorf Goodman)店內。“只要能覺得‘我看上去很正常’，就已經很好了。這對精神狀態有好處。